ABOUT US

Phil is a seasoned golf professional and consultant with a career spanning over three decades. Growing up on a golf course managed by his parents sparked his lifelong passion for the sport, leading him to pursue a professional career in golf.

 

Phil began his journey as a trainee golf professional in North London, completing a comprehensive three-year PGA course covering business, retail, and coaching, laying the groundwork for his multifaceted career.

 

Phil gained valuable experience working at prestigious golf facilities, including Silvermere Golf and Country Club and his tenure as owner at Lexden Golf Club. His roles involved teaching, managing operations, and driving business growth, honing his understanding of customer service and the complexities of running successful golf clubs.

 

Phil has transformed several golf clubs by increasing memberships and improving operational health. At Royal Norwich, he grew the membership from 400 to over 1,000 significantly lowering the average age of members and creating a vibrant, sustainable community. His efforts in relocating and developing the club earned it second place in the World Golf Development of the Year awards.

 

Beyond his roles at individual clubs, Phil has been influential in the broader golf community. As chairman of the Golf Club Managers Association, he played a crucial role during the COVID-19 pandemic, working with government bodies to reopen golf courses and advocating for the sport's safe return. His leadership and strategic thinking have been instrumental in shaping the future of golf management. Phil's philosophy revolves around inclusivity, customer focus, and the long-term health of golf clubs. He passionately believes in engaging younger generations and families, viewing golf as a way to bring people together across different ages and backgrounds. His work often involves restructuring clubs' pricing and operational strategies to enhance member satisfaction and financial viability.

 

Dedicated to making golf accessible and enjoyable for all, Phil loves coaching new players, especially those who have never held a golf club before, and witnessing their joy when they hit their first successful shot. This passion extends into his consultancy work, where he helps golf clubs realise their potential and achieve sustainable growth.

 

Phil is also an advocate for modern technology to enhance the golfing experience. He has been at the forefront of integrating tech solutions like driving range screens and launch monitors, making practice sessions more engaging and fun, particularly for younger players.

 

Phil's vision for Custodian Golf is to work in partnership with golf clubs to help them become community hubs where people engage in various social and business activities. He sees the potential for clubs to offer excellent hospitality, meeting spaces, and networking opportunities, creating a community atmosphere that extends beyond just playing golf. Through Custodian Golf, Phil aims to redefine what it means to be a successful golf club in the 21st century. His approach is rooted in inclusivity, sustainability, and community, ensuring that golf remains a thriving and beloved sport for generations to come.